external image pencil.gifWhen analysing non- fiction and media texts it is important that we look at both presentational and linguistic devices used to persuade the reader.

Presentation devices:

Colour
Font
Boxes
Layout
Images (Photos, illustrations, cartoons etc)
Diagrams
Bullet points
Bold
Subheadings
Logos
Slogans
Motifs
Visual puns (such as flaming letters)

Linguistic devices:
Repetition
Personal pronouns
Emotive vocabulary
Repetition
Tone/register (formal/informal etc)
Bias
Sarcasm
Humour
Alliteration
Expert opinions
Facts
Statistics
Guilt
Pathos
Ethos
Logos
Sentence variety
Imperative
Metaphor (including extended metaphor)
Simile
Addressing the reader directly

To name but a few!
Task
Find an advert which has both linguistic and presentational features. Stick this onto the paper and identify the devices used. Finally, write about how each of these persuades the reader. Write about 5 of each and don't forget to PEE!